Search gave us intent. Social gave us behaviour. The body was left out.
Every industry that learned to measure people changed. Advertising did it with clicks, retail with purchases. The body has produced data all along, and almost none of it has been collected.
We call what we collect micro-data: thousands of small signals from across the body, read together for the length of a session.
One dataset, read differently by a football club, a factory and an apparel lab. Every sector that joins adds its own way of reading it to the platform.
That library is the company. The sensors are how it starts.
Product & Vision
Andrei has spent years building products people actually use, from fleet tools for the UN to platforms running in a dozen countries. What stayed with him wasn't the scale; it was how rarely technology feels human. At dia he leads product and vision: deciding what the body's data should feel like in human hands.
He deletes more than he ships, and the product is better for it.
Engineering & AI
Diego is a full-stack engineer shaped by years of consulting across healthcare, fintech, IoT and sport: the kind of range that teaches you how systems fail, and how people actually use them. He has shipped AI pipelines and real-time backends that run in production every day, and has already co-founded once. At dia he owns the platform end-to-end, everything between a sensor on skin and an answer you can trust.
Somewhere in his browser, there is always a tab open about Japan.
Investors, partners, pilots, future teammates: tell us who you are.